Cheddy-Buddy Campaign
An awareness movement by Dr. Srinivasa Kishore to educate parents about pediatric surgical conditions — especially those hidden beneath the diaper — that need timely detection and care.
Why is this Campaign ?
Children can suffer from diseases which require surgery. Many of these conditions require timely intervention to give the best outcomes. Hence the emphasis on early detection.
Diaper area (groin, external genitalia, perineum, buttocks and lower back) is unique. There are many surgically correctable congenital diseases which occur in this area and this is the area which is accessible but commonly missed during routine examination.
This area can be missed because of the following reasons
- Lack of awareness that this area can have many hidden correctable surgical diseases.
- Too shy/ scared / embarrassing to examine this area in front the parents or attenders
- Taboo associated with examining the genital area
The consequence of missing these diseases – late detection and poor surgical outcomes of these diseases. .
Hence this “Cheddy-Buddy” Campaign .
What does Cheddy-Buddy Mean ?
Cheddy – implying the area covered under Diaper
Buddy – Any caretaker – family physician/ Pediatrician / Pediatric Surgeon Any family member like mother / father / grandparents

GOAL of Cheddy Buddy Campaign
To spread awareness about pediatric surgical congenital anomalies, early detection and timely intervention.

To spread awareness about those pediatric surgical congenital anomalies which can be easily detected on routine examination. To promote examination of the groin, external genital, perineal area,buttocks, lower back (usually covered in Diaper), during routine visits to clinics. To promote awareness among the family members to observe for anything abnormal in the diaper area when they see the child at home and report.
Uniqueness of Surgical diseases Hidden Beneath the Diaper
- These diseases are highly prevalent in the society.
- Diaper area is easily accessible for examination.
- Examination alone is sufficient in most of the cases for diagnosis.
- Most of them can be cured by surgery.
- But, The best outcomes can be achieved only when these are detected early and treated in a particular timeframe without delay.
Diseases that can be hidden in the Diaper Area (examples)
Boys
- Phimosis – physiological/pathological
- Hernia, Hydrocele
- Undescended Testis, Ectopic Testis
- Torsion Testis, Testicular Mass
- Hypospadias, Epispadias
- Intersex / DSD
- Spina Bifida
Girls
- Hernia
- Labial synechiae
- Clitoromegaly
- Urogenital sinus
- Exstrophy – bladder / cloacal
- Spina bifida
- Vestibular / Vulvar / Anterior ectopic anus
